Richard Branson is your perfect sort of New Labour capitalist. The sort of smarmy, smart-casual, PR savvy wanker that populates the modern world. We're supposed to like him, because he's all young and exciting, gives to charidee and all that bollocks. So when he says stuff like this:
To employees who are striking for the industry's average wage, somewhere in my little materialist brain a little fellow keeps shouting "I told you so!" However genial your face fuzz, when the eyes are fixed on the bottom line you cut a liberal and he'll bleed like a tory. Just like the late Anita Roddick, the union-busting hippy, or Starbucks' questionably sourced beans.
He can stick his "smaller, friendlier company "up his arse.
